The Flagship

Get objectively stronger and bigger in sixteen weeks.

Heavy compounds on the 4–6 ladder, machine-first, three or four days a week. The same programming Sama runs with his 1:1 clients. For taking solo.

Strength and size are what happen when you lift heavy, long enough, on a plan that doesn’t flake.

★★★★★ Twenty-four store reviews, all five stars.

£25 · Start the Apex Programme →

Add the Carnivore Diet Plan and the pair drops to £40.

Not sure which one? Three questions.

Programmes, books, and the shirts to train in.

★★★★★  Twenty-four store reviews. All five stars.

Want the full programme behind the brand? The training, the nutrition, the reasoning. It is all in the blog, or take the 60-second quiz and it will point you at the right programme.

Best Sellers★★★★★ Twenty-four store reviews. All five stars.
Get The Carnivore Diet PlanSixteen weeks of eating, solved. The 109-page plan plus three printable companion sheets.“Excellent! Wouldn’t be without it!” Linda£25 · See it →The 16-Week Apex ProgrammeHeavy compounds on the 4-6 ladder, machine-first, three or four days a week. Sixteen weeks.“Straight to the point without all the hype and noise.” Vincent£25 · See it →Bring Back the DrippingThe British recipe book. Proper cooking on animal fat, from Yorkshire puddings to the Sunday roast.“Loving the recipes, my old favourites and more.” Cath£15 · See it →

The Apex Programme and the Diet Plan drop to £40 together, applied automatically in the cart.

Not Sure Which One?

Sixty seconds of questions, one honest answer. The quiz reads your training age, your kit, and your goal, then points at the right programme.

Find Your Programme Or test your strength first