Programmes, books, and the shirts to train in.

Want the full programme behind the brand? The training, the nutrition, the reasoning. It is all in the blog, or take the 60-second quiz and it will point you at the right programme.

Best Sellers★★★★★ Twenty-four store reviews. All five stars.
Get The Carnivore Diet PlanSixteen weeks of eating, solved. The 107-page plan plus three printable companion sheets.“Excellent! Wouldn’t be without it!” Linda£25 · See it →The 16-Week Apex ProgrammePowerbuilding on the gym floor. Four lifts a session, one ladder, sixteen weeks.“Straight to the point without all the hype and noise.” Vincent£25 · See it →Bring Back the DrippingThe British recipe book. Proper cooking on animal fat, from Yorkshire puddings to the Sunday roast.“Loving the recipes, my old favourites and more.” Cath£15 · See it →

The Apex Programme and the Diet Plan drop to £40 together, applied automatically in the cart.

Not Sure Which One?

Sixty seconds of questions, one honest answer. The quiz reads your training age, your kit, and your goal, then points at the right programme.

Find Your Programme Or test your strength first