Most diet guides are written for the average reader. This one is not.

The Carnivore Diet Plan is a carnivore framework written for adults of any age or sex who want their health back, their mornings back, and the version of themselves they were meant to be. It is built on the food your body was designed to run on for two million years, and strips out the inputs that have been damaging it for the last seventy.

Sixty-plus pages of argument, instruction, and practical reference, in five parts.

• The Case. Why this is not a diet but a factory reset.
• The Anxieties. Every objection you will encounter, answered with measured evidence.
• The Framework. The rules, the food list, the plate, the two meals, the case against salt.
• The Journey. Week-by-week expectations through the first sixteen weeks, the ten pitfalls, what tracking actually matters, and what months six through year three look like as the deeper reset continues.
• The Kitchen. Sample days, UK shopping lists, cooking principles, and twenty-three recipes that hit the 1:1 fat-to-protein ratio naturally.

Plus a quick-start page for the reader starting Monday. Plus three composite case studies (desk worker, perimenopausal metabolic case, already-fit lifter). Plus the PUFA-cycle-out timeline most guides skip. Plus the one supplement worth taking.

Works equally well for both sexes, for lifters and non-lifters, for twenties and sixties. Bundle with the 16-Week Apex Programme and save £10 at checkout.

What arrives with it

• The Plan: the full 107-page book: the case, the framework, the journey, and the day patterns for all three intensities.
• The Fridge Sheet: the whole framework on one printable page: your numbers, the one ratio, the two-meal structure, and the list. It lives on the fridge door.
• The First Fortnight: the adaptation window on one page: what each day feels like, what is normal, and when to actually be concerned. Print it before day one.
• The Shop Lists: three till-ready lists, one per intensity: strict, relaxed, and animal-based.

Bundle With The 16-Week Apex Programme

Nutrition without the training is half the work. The 16-Week Apex Programme is the lifting framework this nutrition is built to fuel: heavy compound lifts, periodised volume, no deloads.

Both together, £40. £10 off the combined price. Applied automatically in the cart, no code required.

One-time payment. Instant PDF download. Yours forever.

Not sure what your targets should be? Set your protein and fat in ten seconds with the free macro calculator. The plan then does the food maths for you, every day for 16 weeks.